What is employee engagement and why does it matter?

Your business case for why engagement matters

Research has consistently shown that high levels of employee engagement go together with high business performance. Engaged employees are healthier, happier and more fulfilled. And on top of that, companies with engaged employees score significantly higher for customer satisfaction and retention.

On the other hand, when employees don’t feel engaged, valued and motivated they get less done, take more sick leave and look for jobs elsewhere. They can be sceptical about communication ‘from the top’, resist changes and are unlikely to contribute new ideas or improvements. While there should be no denying that engaging employees is important, sometimes you need to convince others within your organisation of its commercial value.

Our guide will help you define what employee engagement is, how to measure it effectively, and how to convince your stakeholders to invest in employee engagement.

In this guide:

• The value of engagement
• Proof points
• Who is responsible for engagement?
• What drives engagement?
• How do employee surveys help?
• Employee engagement examples